Copywriting is one of those things that I really struggle with my business. The reality is I love to write but when it comes to writing copy for my business, I get so stuck.
In this episode, Shannon walks us through some copy tips that go beyond the strategy side of writing for your site. It’s all about embracing who you are and Shannon is a master at challenging us to embrace your own form of weird.
Follow along in this episode to feel some clarity around your writing and stop stressing about sounding different than everyone else.
Shannon’s links:
https://www.instagram.com/shannon_olona/
I’ve told very few people about this (and now I wonder why) but one of the long term goals is my business is to contribute to more girls learning technology and coding. I still believe there are not enough women leaders in tech and this is impacting the world at large.
In this episode, I go through a couple stories about why I think having more women in technology could change we perceive the world and some science to back it up.
Finally, I talk about some key steps I think need to happen so that this slowly shifts to a more equal environment of women and men leaders.
Sources mentioned in the episodes:
https://www.instagram.com/digimorphs/
Speaking in front of women is definitely something I love doing. And my good friend Laura Gmeinder does this in her own business: she is a public speaker who empowers women to uncover a career they love.
In this episode, we talk about negotiation in business, identifying the women connectors in your network, and how she asked for data on a guest post to define a speaking topic.
More about Laura:
Laura Gmeinder is a passion igniter. She’s the Leading Lady at Laura Gmeinder Coaching & Consulting. Those in-the- know would tell you she’s a top rated coach, consultant and motivational speaker.
Laura’s passion lies at the intersection of leadership development and business strategy. Her story? She survived a quarter life crisis, harnessed her reawakened sense of adventure, left her corporate HR job (after 14 years) and set out to make an impact in the world. She is an InBusiness Magazine “40 Under 40”, honored for her business savvy and civic contributions, a BRAVA magazine 2018 Woman to Watch and an Athena Young Professional Award nominee. She is co-producer of “If you Won’t, Who Will? Empowered Women Empower Women” a documentary short. She is a regular contributor for the International Coach Federation (ICF) and provided coaching at Emerging Women conference (deemed a “Top Women’s Conference” by Forbes). Her expertise has been shared in the media for outlets like Huffington Post, US News & World Report and Wall Street Journal MarketWatch (talking about Taylor Swift no doubt). She strives to live an interesting life; the above was accomplished in the spirit of “Do one thing every day that scares you.”
Laura’s Link:
Freebie: http://www.lauragmeinder.com/lead-in-your-business
Mentioned during the episode - Sally at This Moved Me:
This topic is something I’ve been craving to talk about for awhile. When it comes to marketing, we are all obsessed with results and I get it; isn’t that why we are in business? At the same time, approaching your marketing more as a marathon, than a sprint, can help balance out the different platforms we use to get our business out there.
During this episode, I talk about looking at your marketing efforts in two different ways: slow vs. Fast. Separating them in this way can help put you mind at rest in seeing what each type of marketing is doing for your business and not get too focused on the short term results you need.
I also include some steps you can take to evaluate all your marketing right now so you can diversify with intention.
Want to continue the conversation and review your marketing ecosystem together? Reach out to me here: digimorphs.com/contact and we can talk!
You know when you meet someone who inspires you so much you can’t help but want to ask them all about their life? Well, Chauncéa is one of these women. I met her two years ago at the Yellow Conference in LA during the speakers dinner.
In this interview, we talk about what it means to be a self-starter and finding your own unique way of showing up online. Chauncéa shares how she has built relationships in her own business, and some simple things you can do to build your own network as a blogger and influencer.
Once of the reasons I am so inspired by Chauncéa is she isn’t in a rush in her career and she is all about letting things happen naturally. Instead of by force.
More about Chauncéa:
Chauncéa Carothers is an accomplished Entrepreneur, Public Speaker, Mentor, Social Influencer, Digital Marketing Expert and Brand Strategist. Chauncéa has been featured in Forbes, Refinery29, Buzzfeed and more!
Chauncéa applies her two bachelors degrees, extensive international travel, unparalleled creativity and over a decade of professional experience to inspire others while also introducing her loyal audience to a diverse group of apparel, beauty, travel, business and lifestyle brands that have partnered with her on many exciting projects.
Chauncéa is gaining recognition as a Millennial Industry Leader on the rise and is committed to doing all she can to inspire, uplift, encourage and use her platform to build a community of leaders who are united in their efforts professionally and personally.
Chauncea’s Links:
Website: http://chauncea.com/
Instagram: http://instagram.com/chauncea
Twitter: https://twitter.com/chauncea
Facebook: https://www.facebook.com/IAMCHAUNCEA/
YouTube: https://www.youtube.com/chaunceatv
Article - How to Finish the Year Strong!
http://chauncea.com/finishstrong/
https://www.instagram.com/digimorphs/
There are so many women out there who are launching books and I find that super exciting! I think it is great that publishing your work can be more accessible if you have something you want to share with the word in book form.
However, writing the book isn’t enough; marketing it and getting it out there can become a big project. But it doesn’t have to overwhelm you!
In this episode, I walk through a couple easy tips you can do to improve the searchability of your book on Google.
I want your book to be a huge success and getting it to your target audience is the whole point of writing it in the first place.
And if you are looking for extra help in getting found in Google through the book, reach out here: digimorphs.com/contact and we can discuss how we can work together.
For those of you who are listening from Season 1, you will know that Alvaro and I used to do monthly episodes, talking about tech news. I decided to bring Alvaro on for a final episode this year going through the big tech news for 2018 and some 2019 tech predictions.
In this episode we talk about:
Articles and Resource Links:
Alvaro’s Links
https://medium.com/@shulfie
https://www.instagram.com/digimorphs/
I cringe when I hear the horror stories of business owners who didn’t have a plan for migrating their sites.
Here are a few:
- 30% drop in site traffic over 3 months
- Data gaps (0 data) in their Google Analytics
- 404 errors across their entire site that wreak havoc
Making sure you have a solid migration plan in place BEFORE migrating your site is key to not losing visits after you launch your new site. Imagine getting so excited about your new site and then discovering that you are actually getting half the visits from your previous site. A bummer no?
In this episode of the Digitally Overwhelmed podcast I talk about the top mistakes you need to avoid and how to plan for your site migration.
And if you need extra support with migrating your site, reach out to me here digimorphs.com/contact and we can talk through your migration plan.
My first ever coach Rebecca Tracey comes on the podcast today to talk about how she runs her business and how she has used heat mapping tools to judge the effectiveness of specific pages on her site. We also talk about what it means to trust the journey of your business, going through different business cycles, and how to analyze bounce rate on your home page.
I love Rebecca’s vibe and I think she has a lot to share about how to stand out uniquely online.
Rebecca’s links:
https://theuncagedlife.com/resources/
I always find doing marketing on social media a hit and miss experience, being vulnerable but also relating it back to my business. This week on the podcast, I got to talk to Shaina Longstreet, a Design Specialist with a passion for big dreams, strategic and consistent visuals and making connections. On a mission to empower female visionary female entrepreneurs grow profitable and sustainable businesses on autopilot with beautiful brands and Squarespace websites. She owns Your Ampersand Studio (https://www.yourampersandstudio.com)
In this episode, Shaina shares her IG wisdom about how to interact with other people in a meaningful way on Instagram, including some of her own personal tips. We get into how she uses mood boards, the algorithm, and what metrics you need to be keeping an eye on in the app.
Shaina’s links:
https://www.yourampersandstudio.com
http://instagram.com/yourampersandstudio
https://www.instagram.com/digimorphs/
Getting results through SEO is my main focus for all my clients. Many of my clients come to me and are scared to do SEO because they come from a bad experience or have heard negative stories from others. This is what happened with Vanessa Berlin, one of my clients and during this interview, we talk about how working with me changed the way she did SEO on her site and the results she got.
We get into what the process was like working with me, and how she is able to keep replicating the success after working with me. I also share 3 SEO tips at the beginning on what you can do to grow your site traffic.
Vanessa Berlín, Image & Fashion Consultant, blogger, mother, wife based in La Jolla, CA. Her passion for personal care, style, and fashion, combined with her desire to be an agent for positive change, led her to create The Fashion Statement, an online fashion, beauty, and lifestyle destination. She has built an overall audience of 55,000 followers across her social media platforms who closely follow her blog. The Fashion Statement was founded 3 years ago and it's a destination devoted to helping women simplify their lives and make them feel pretty, powerful and confident no matter what they do.
Vanessa’s Links:
https://thefashionstatement.net
http://instagram.com/vaneberlin
Making Google Analytics not overwhelming is something I’m very passionate about. In this solo episode, I will walk through one dashboard that you can look at today in your Google Analytics to understand what is going on your site. And the cool thing is that it is already prebuilt, so all you have to do is open it up and spend some time understanding the data.
If you are looking for more support with your Google Analytics, reach out to me here: http://digimorphs.com/contact
It is so exciting for me to get to interview my own mentors when it comes to online business and balancing that with the lifestyle you want. Courtney Johnston is one of those people for me. She runs the Rule Breaker’s club, where she teaches women how to package and sell their brilliance.
In this interview with Courtney, we talk about some keys to scaling your business, why it’s important to step out of the solopreneur mindset, and how to motivate yourself to get things done. We also get into how she uses data to improve her sales funnel during a launch and how it determined the success of that launch.
Courtney’s work has been featured on Inc.com, FastCompany.com, CreativeLive, and the Huffington Post. She’s from Michigan, started her business in Paris, and currently lives in Vancouver, BC with her fiancé, Mohammed.
Links from the episode:
Courtney’s Links:
http://www.rulebreakersclub.com
https://www.instagram.com/courtneyjohnston.inc/
Deciding what to invest in at certain times in my business has been crucial to the progress I’ve made. And when I heard about Erin Flynn’s (http://erinflynn.com) Mastermind this year, I knew I had to jump on the opportunity asap.
In this solo episode, I go into the process I took to decide this was the right event for me, what the actual mastermind was like, the other women I met there, and the results I’ve gotten so far from being the mastermind.
More info about Erin here:
https://www.instagram.com/erin3flynn/
Erin’s Teachable Courses for Web Developers/Web Designers: https://unstoppable.erinflynn.com/
This week on the Digitally Overwhelmed podcast I got to interview author and popular keynote speaker, Mike Michalowicz. I had so much fun interviewing Mike because he has so much wisdom to share about running your small business.
Sometimes when it comes to “serious” topics like doing the finances in our business, it can be hard to find resources and frameworks that are motivating to follow. And all of Mike’s books do exactly that: the inspire you to take action, but also give you some clear rules to follow.
In this conversation we talk about bringing comedy to the business world, depression in the entrepreneur community, and how he uses A/B testing in his business to make decisions.
Mike Michalowicz is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur
Mike Website: http://www.mikemichalowicz.com/
Mike’s IG: https://www.instagram.com/mikemichalowicz/
Mike’s Books
Profit First: https://profitfirstbook.com/
Clockwork: http://clockworkbymikemichalowicz.com/
Surge: http://surgebymikemichalowicz.com/
The Pumpkin Plan: http://pumpkinplan.com/
Toilet Paper Entrepreneur: http://toiletpaperentrepreneur.com/
https://www.instagram.com/digimorphs/
Ahh! I can’t believe we are already on Season 4 of the podcast! It’s been an interesting ride creating a podcast and I’ve decided to really focus my podcast on my specialties, which are Search Engine Optimization (or SEO as it’s known) and Google Analytics services.
I’m excited about this first episode because I get into a couple myths about doing SEO in 2018 and a couple things you can start doing to make sure your site is attracting as many potential clients or readers as possible.
I do have personalized 1:1 SEO services where I go through all aspects of doing SEO on your site for you and your team, including the technical, keywords and content, and backlinking. Fill out this contact and we can talk more about the possibility of working together: http://digimorphs.com/contact
If you like this episode, here are a couple other episodes you’ll like:
- EP71: Is SEO voodoo?
- EP69: Creating an inspiring blog using SEO
- EP 62: Inspiring Biz Goals with Data: Workshop Episode
Full podcast show notes and info: http://digimorphs.com/podcast
Hang out with me on Instagram https://www.instagram.com/digimorphs/
I’m also now publishing my episodes on my YouTube channel: http://bit.ly/digimorphyoutube
I love talking to biz owners that have their own style of showing up online. Rochelle Sanchez (https://rochellesanchez.com/) is a friend I met a couple months ago and who focuses on the "teenage years" of business.
During this interview we talk about:
Rochelle's links
https://www.facebook.com/groups/rochellesanchez/
https://www.instagram.com/rochellesanch
Rochelle's Book Review: How to Be Everything https://www.amazon.com/How-Be-Everything-Guide-Those/dp/0062566652
This week's interview is with Connor Gillivan of Freeeup.com and we talk about things to watch out for when you are outsourcing for the first time.
We get into the details of:
Connor's links:
Favourite podcast: Marketing School by Neil Patel and Eric Siu
Favourite book: North: Finding My Way While Running the Appalachian Trail by Scott Jurek
Want help building your site traffic in a meaningful way? Reach out to me and we can talk through your authentic SEO plan: https://www.digimorphs.com/contact/
This topic has been something I've been craving to talk about for awhile and luckily, I found the perfect person to discuss it with: Steffi!
This is Steffi's second episode with me (we talked all the way back in Episode 4 about finding screen free time in your business - check that one out here) and I feel she has been such a role model for me in terms of channelling more of that feminine energy in my business.
In this episode we talk about:
Steffi's links:
https://www.instagram.com/steffikleinburd/
More about Steffi:
Stefanie Kleinburd is a Women’s Menstrual Health and Fertility Coach. With her passion for women’s reproductive health, and personal experience in how to apply it to her own life, she created and diet and lifestyle program which helps women have healthy, feel-good periods and be their most fertile self if and when they’re ready. Grab your copy of Stefanie's guide “3 Things You Need to Know About Your Period Now” for exclusive information about your cycle that you won’t find anywhere else. Follow Stefanie on social media at @SteffiKleinburd.
Have any requests for Season 4 of the podcast? Contact me here: https://www.digimorphs.com/contact/
This week's guest is so inspiring to me and when she said yes to being interviewed, I was over the moon happy.
Want to grow your site traffic in an authentic way? I have a new SEO service that can be perfect for a short term traffic boost. Contact me (Cinthia) for more information here: https://www.digimorphs.com/contact/
Alina Ermilova is a blogger and influencer over at http://alinaermilova.com/ where she talks about fashion and lifestyle. Alina's branding vibe is what attracted me to interview her and we get into several important topics including, how to stand out in the blogging world, the future of blogging and how to stay inspired.
Alina's links:
https://www.instagram.com/alinaermilova/
I personally love these inspiring posts:
http://www.alinaermilova.com/2016/04/how-to-get-inspired-in-your-everyday.html
http://www.alinaermilova.com/2016/04/tips-for-staying-focused-avoid.html
http://www.alinaermilova.com/2017/02/how-i-recharge-and-get-inspired.html
If you enjoyed this episode, please go to Itunes (http://bit.ly/digitallyoverwhelmed) and give the podcast a review. I'd so appreciate it!
This week I have another solo interview with Emily Socha, confidence coach and we talk about some healthy routines and wise tips for being successful online, and especially expanding your confidence.
Emily's Link:
Emily's Confidence Meditation: https://www.subscribepage.com/confidencemeditation
Want more information about the Simplified SEO service? Contact me through my site: https://www.digimorphs.com/contact
In this solo episode, I talk about why I think SEO doesn't have to be a scary topic if you are looking to expand your business.
I get into what does Search Engine Optimization mean and how it can be a great tool to bringing more traffic and opportunities (clients, sales, etc.) to your business.
Schedule your own Data Discovery call here: https://www.digimorphs.com/services/
More information about my show with Liz: http://bit.ly/lizcinshow
Launching can be a whole dealio and I know a lot of people find it pretty stressful!
For episode 70, I talked to Carolyn Banner about her current launch and some things she's been doing for it to not be as stressful.
We talk about how to balance intense and rest in a launch, how to get into the "big picture" vs. "focus" energy, and also how to ask for support from the people around you.
Check out Carolyn's Magic Makers Movement: https://carolynbanner.com/mmmclub/
Carolyn's Instagram: http://instagram.com/body_by_banner
Schedule your 1:1 SEO Discovery call here: https://www.digimorphs.com/services/
It was so great talking to Madison Banks of Blue Eyed Blondie. She is a past client I worked with and I love her inspiring vibe. In this episode, we talk about why she decided to start her blog, what it means to niche your brand and other blogging tips. We also get into how we collaborated together to work on her SEO and some of the results she saw.
Check out her Instagram here: https://www.instagram.com/madisonbanksbyer/
This week I get to talk to Publisher and Founding Editor of Cottage Hill, Katie O. Selvidge. Katie has a lot of wisdom to give when it comes to identifying as a previous workaholic, and how to stay away from creative burnout.
If you are feeling uninspired and lost, this is the perfect episode for you!
Find out more about Katie with these links:
https://www.instagram.com/katieoselvidge/
Want to do Search Engine Optimization in a creative and fun way? Go to https://www.digimorphs.com/contact/ and fill out the form to see if we are a good fit. I'll get back to you to chat!