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Digitally Overwhelmed

This show is for female entrepreneurs and health and wellness businesses to feel less overwhelmed about their digital marketing and SEO marketing for their online business. Cinthia talks to various experts about how to best approach online marketing, Google Analytics and SEO to be successful, while still staying sane.
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Now displaying: Category: Digital Marketing
Dec 15, 2023

In the podcast episode Molly and I talk about Instagram SEO. We dive into hashtags, how to focus on quality conversation and optimization of usernames, names, bios, and location. We also dive into customer journey convo, and how to understand your Instagram metrics. 

Full episode shownotes here: https://digitalbloomiq.com/pod/molly-cahill

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email

90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan


Follow Digital Bloom IQ on all social media platforms @digitalbloomiq:

Nov 24, 2023

In this podcast episode, we explore various website platforms for small to medium-sized businesses, discussing the limitations of WordPress and the benefits of alternatives like Squarespace, Wix, and FG (Funnel Gorgeous). We emphasized the need for user-friendly, integrated platforms that align with business needs and reduce reliance on plugins. The episode also highlighted our positive experiences with a comprehensive platform offering call tracking, website, email, and social media integration, and shared insights on powerful women founders in the tech industry.

 

Full episode shownotes here: https://digitalbloomiq.com/pod/raechel-larsen

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email

90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training
here: https://digitalbloomiq.com/90dayseoplan


Follow Digital Bloom IQ on all social media platforms @digitalbloomiq:

Nov 10, 2023

In this conversation, we reflect on how life transitions (like becoming a mom) push you to be present and flexible when entering a new phase of life. We also share our experiences with building a conscious maternity leave, learning to embrace changes and adapt to everything that momhood brings, highlighting the impact on work and life balance.

Full episode shownotes here: https://digitalbloomiq.com/pod/cassandra-vantriet

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email


Follow Digital Bloom IQ on all social media platforms @digitalbloomiq:

Oct 28, 2023

In this episode, I dive into why it's crucial to focus on how to do SEO holiday in a way that grows your potential for growth when December rolls around. Learn why preparing your website in advance and understanding the specific desires and search patterns of your audience during the holidays can set you up for success.

Full podcast shownotes here: https://digitalbloomiq.com/seo/seo-holiday-prep

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email


Follow Digital Bloom IQ on all social media platforms @digitalbloomiq:

Jul 21, 2023

In this episode, we talk about the significance of an effective email strategy without getting icky. It's all about building personal connections with subscribers and finding the right balance between personal and professional content. We also get into testing and optimizing a live launch before transitioning to an evergreen funnel and tailoring email sequences based on audience awareness stages. Can't wait for you to listen!

Full episode shownotes + extra tips here: https://digitalbloomiq.com/pod/lindsay-hope

 

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email

Jun 16, 2023

Welcome to the Digitally Overwhelmed podcast! In this episode, we dive into creating an umbrella brand for small to medium-sized businesses. Our guest, Melissa Burkheimer, a branding expert with years of experience, shares her insights and tips on building a successful umbrella brand encompassing multiple business ventures.

Full episode shownotes + extra tips here: https://digitalbloomiq.com/pod/melissa-burkheimer

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email

Dec 1, 2022

Very excited to be sharing another Homegrown Traffic SEO course testimonial with another alumni - Jen Vazquez! In this interview we talk about how her business has been transformed by integrating a more consistent and easy SEO strategy. We also review her traffic results with SEO and how she is going to be using the course going forward.

Full episode shownotes here: https://digitalbloomiq.com/pod/jen-vazquez

More information about the Homegrown Traffic SEO course here: https://courses.digitalbloomiq.com/homegrown-traffic-seo-course

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email

Oct 28, 2022

I believe we all have powerful stories to share and we are meant to be heard! That’s why I love this episode with John Hill since we share his own journey with Self Publishing and the different things he’s learned. I hope this episode inspires you not to delay your own book-writing journey. 

Full episode shownotes here: https://digitalbloomiq.com/pod/john-hill

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email

Oct 14, 2022

Relationship marketing can be a great complement to other digital marketing options out there and can feel really meaningful and powerful. You may also be doing it naturally and not even realize it! This is what we talk about in this conversation with Cara Steinmann.

Full episode shownotes here: https://digitalbloomiq.com/pod/cara-steinmann

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email

Oct 7, 2022

Making sales needs to be something that is happening every day in our businesses. But so many times, we don’t know how to approach these conversations and how not to sound “salesy”. We just want to help more people and many health and wellness businesses directly avoid this (which is detrimental to your business).

You’ll enjoy this conversation with Nicole Cramer (sales coach) where we talk everything sales and actively embracing this area of your business. 

Full episode shownotes here: https://digitalbloomiq.com/pod/nicole-cramer

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email

Aug 25, 2022

Let’s talk copywriting for Health and Wellness websites! This week I’m interviewing Lauren Jefferson of Focus Copy all about some copywriting tips and resources. 

Full episode shownotes here: https://digitalbloomiq.com/pod/lauren-jefferson

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email

Aug 5, 2022

I recently did a special training to help you identify your current rankings and prioritize your SEO tasks. It’s called Found on Google! In this episode, I’m taking you behind the scenes of this training and pulling out a few snippets.

You can access the full training here: https://courses.digitalbloomiq.com/

Full episode shownotes here: https://digitalbloomiq.com/seo/found-on-google-training

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email

Oct 28, 2021

When you are the owner of a small business, everything can feel very personal and so linked to your own life's journey. That's why sometimes bringing in outside help to see the story behind your brand and business is important.

In this episode with Valeria of The Palm Tree Type we talk about how small business owners can navigate the evolution of their brand story, as well as the importance of PR.

Full episode shownotes here: https://digitalbloomiq.com/pod/valeria-palmertree

Get email updates on all podcast episode (+ SEO tips, behind the scenes, and early bird offers) here: https://bit.ly/dbiqemail

Sep 29, 2021

Many of us are running our businesses solo in the backend and it can be hard to get a sense if we are on the right path with our online marketing. Even if we have a team, it is helpful to see what other health and wellness business are doing with the digital marketing.

That is why I'm so excited to bring Robyn Srigley on the podcast. She is the owner of The Hormone Diva and in this episode we get into the details around some powerful decisions she made around her marketing in the last few months and how it has changed her business today.

Full podcast shownotes here: www.digitalbloomiq.com/pod/robyn-srigley

More podcast interview episodes here: https://digitalbloomiq.com/podcast

Follow Digital Bloom IQ on Instagram here: https://instagram.com/digitalbloomiq

Jan 15, 2021

Sales are an important component of a thriving business. That’s why I decided to bring on Business Coach Kendra Perry to specifically talk about sales calls for Health and Wellness business.

Full show notes + notes here: https://digitalbloomiq.com/pod/kendra-perry

Learn more about the podcast here: https://digitalbloomiq.com/podcast

Jan 8, 2021

I feel like this topic of the buyer journey doesn’t get discussed enough in the online small business space and many times we are so focused on each individual marketing channel that it’s hard to see the big picture of how everything is working together.

In this episode, Jana and I talk all about Eugen Schwartz Buyer Journey framework, from his book "Breakthrough Advertising". 

More specifically, we go through these questions: 

  • What is the buyer journey? Where does that concept come from and why should we care?

  • How can we intentionally design our own buyer journeys?

  • Capturing data from the actual journey of someone finding you online.

  • How to take this information we learn and apply it to our websites and marketing.

Get full episode show notes here: https://digitalbloomiq.com/pod/buyer-journey

Hang out with me on Instagram here: https://instagram.com/digitalbloomiq

Dec 4, 2020

Ahh! Memberships - what an exciting business model. I started my own membership last year (currently paused) and I think it’s such a great way to have a consistent income.

In this week’s podcast episode, I talked to Jessica of the Holistic Entrepreneurs Association all about starting your very own health and wellness membership.

Jessica's website: https://www.holisticentrepreneurassociation.com/membership/

More information about the podcast here: https://digitalbloomiq.com/podcast

 

Jul 21, 2020

This is a question that came up in a recent conversation and I took for granted understanding the differences here. In this episode, I explain what each of these roles does and the possible crossover between each one. 

Full shownotes here: https://digitalbloomiq.com/seo/roles

Jun 18, 2020

This is a very special episode with my friend Julian Lam of NodeBB, where we talk all about modern forums and how they relate to SEO.

Full shownotes here: https://digitalbloomiq.com/pod/nodebb

Apr 16, 2020

I love talking with businesses who have found their own unique journey when it comes to marketing their business online. In today's podcast episode, I talk to Kera Health founders Ali and Fay all about their business and how they've successfully marketed their wellness products.

Full shownotes here: http://digitalbloomiq.com/pod/kera-health

Apr 9, 2020

If your site is over 3 years old, how you approach your SEO is different than for a younger site. In this episode, I walk through three important things to consider when growing your site on an older site.

Full shownotes here: https://www.digitalbloomiq.com/seo/older-websites

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