Copywriting is one of those things that I really struggle with my business. The reality is I love to write but when it comes to writing copy for my business, I get so stuck.
In this episode, Shannon walks us through some copy tips that go beyond the strategy side of writing for your site. It’s all about embracing who you are and Shannon is a master at challenging us to embrace your own form of weird.
Follow along in this episode to feel some clarity around your writing and stop stressing about sounding different than everyone else.
Shannon’s links:
https://www.instagram.com/shannon_olona/
I’ve told very few people about this (and now I wonder why) but one of the long term goals is my business is to contribute to more girls learning technology and coding. I still believe there are not enough women leaders in tech and this is impacting the world at large.
In this episode, I go through a couple stories about why I think having more women in technology could change we perceive the world and some science to back it up.
Finally, I talk about some key steps I think need to happen so that this slowly shifts to a more equal environment of women and men leaders.
Sources mentioned in the episodes:
https://www.instagram.com/digimorphs/
Speaking in front of women is definitely something I love doing. And my good friend Laura Gmeinder does this in her own business: she is a public speaker who empowers women to uncover a career they love.
In this episode, we talk about negotiation in business, identifying the women connectors in your network, and how she asked for data on a guest post to define a speaking topic.
More about Laura:
Laura Gmeinder is a passion igniter. She’s the Leading Lady at Laura Gmeinder Coaching & Consulting. Those in-the- know would tell you she’s a top rated coach, consultant and motivational speaker.
Laura’s passion lies at the intersection of leadership development and business strategy. Her story? She survived a quarter life crisis, harnessed her reawakened sense of adventure, left her corporate HR job (after 14 years) and set out to make an impact in the world. She is an InBusiness Magazine “40 Under 40”, honored for her business savvy and civic contributions, a BRAVA magazine 2018 Woman to Watch and an Athena Young Professional Award nominee. She is co-producer of “If you Won’t, Who Will? Empowered Women Empower Women” a documentary short. She is a regular contributor for the International Coach Federation (ICF) and provided coaching at Emerging Women conference (deemed a “Top Women’s Conference” by Forbes). Her expertise has been shared in the media for outlets like Huffington Post, US News & World Report and Wall Street Journal MarketWatch (talking about Taylor Swift no doubt). She strives to live an interesting life; the above was accomplished in the spirit of “Do one thing every day that scares you.”
Laura’s Link:
Freebie: http://www.lauragmeinder.com/lead-in-your-business
Mentioned during the episode - Sally at This Moved Me:
This topic is something I’ve been craving to talk about for awhile. When it comes to marketing, we are all obsessed with results and I get it; isn’t that why we are in business? At the same time, approaching your marketing more as a marathon, than a sprint, can help balance out the different platforms we use to get our business out there.
During this episode, I talk about looking at your marketing efforts in two different ways: slow vs. Fast. Separating them in this way can help put you mind at rest in seeing what each type of marketing is doing for your business and not get too focused on the short term results you need.
I also include some steps you can take to evaluate all your marketing right now so you can diversify with intention.
Want to continue the conversation and review your marketing ecosystem together? Reach out to me here: digimorphs.com/contact and we can talk!