In this behind the scenes episode, you get a taste of the SEO Seasons Society monthly demo calls. In this demo call, we review Jen's reporting using Looker Studio, Search Console and Google Analytics. We explore a few different reports, including vanity metrics, search console, and landing pages in Google Analytics and what to do with this information. My hope is that this conversation helps you better understand your SEO and take action based on the data.
Full episode shownotes: https://digitalbloomiq.com/seo/demo-seo-call
What You'll Learn in This Episode:
Tracking and analyzing data is crucial for making informed decisions
Re-optimizing pages based on keyword performance can improve SEO
Focusing on pages that attract the most traffic can lead to better results
Understanding and taking action based on data is key to success in digital marketing
Resources Mentioned:
Looker Studio: https://lookerstudio.google.com/
Google Search Console: https://search.google.com/u/1/search-console
Google Analytics: https://analytics.google.com/analytics/web/
SEO Seasons Society: https://courses.digitalbloomiq.com/seo-seasons-society
Website Links:
Full episode shownotes for this episode: https://digitalbloomiq.com/seo/demo-seo-call
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email
90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan
More information about the podcast and Digital Bloom IQ:
https://digitalbloomiq.com/podcast
https://www.instagram.com/digitalbloomiq/
https://twitter.com/digitalbloomiq
https://facebook.com/digitalbloomiq
https://www.linkedin.com/in/cinthia-pacheco/
Voice Over, Mixing and Mastering Credits:
L. Connor Voice - LConnorvoice@gmail.com
Music Credits:
Music: Kawaii! - Bad Snacks
Support by RFM - NCM: https://bit.ly/3f1GFyN
In this encore episode, Cinthia discusses the importance of finding quality keywords for SEO. She provides three places to find quality keywords and emphasizes the need for keyword research and aligning keywords with business goals. She also introduces her DIY SEO course, Homegrown Traffic, which teaches how to rank in Google and attract the right audience.
Full episode shownotes: https://digitalbloomiq.com/seo/how-to-find-keywords-for-seo
What You'll Learn in This Episode:
Keywords are an important part of SEO strategy and can make a real impact on your business.
Ask your clients and audience for keyword ideas through surveys, emails, or phone conversations.
Use Google search to find related keywords and evaluate their competitiveness.
Quora is a valuable platform for finding keyword ideas based on questions and answers.
More information about the DIY SEO course, Homegrown Traffic, that teaches how to rank in Google and attract the right audience.
Resources Mentioned:
Quora: https://www.quora.com/
Homegrown Traffic SEO course: https://courses.digitalbloomiq.com/homegrown-traffic-seo-course
Website Links:
Full episode shownotes for this episode: https://digitalbloomiq.com/seo/how-to-find-keywords-for-seo
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email
90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan
More information about the podcast and Digital Bloom IQ:
https://digitalbloomiq.com/podcast
https://www.instagram.com/digitalbloomiq/
https://twitter.com/digitalbloomiq
https://facebook.com/digitalbloomiq
https://www.linkedin.com/in/cinthia-pacheco/
Voice Over, Mixing and Mastering Credits:
L. Connor Voice - LConnorvoice@gmail.com
Music Credits:
Music: Kawaii! - Bad Snacks
Support by RFM - NCM: https://bit.ly/3f1GFyN
In this conversation, branding and design coach Calvina Nguyen and SEO expert Cinthia Pacheco discuss the pros and cons of DIY vs. done-for-you approaches in branding and SEO. They emphasize the importance of time, experience, and knowledge in deciding which approach is best for your business. Calvina highlights the value of DIY in gaining confidence and a deeper connection to your brand, while Cinthia emphasizes the benefits of learning and implementing SEO strategies yourself. Both experts agree that the desired results of successful branding and SEO include feeling seen and heard by your target audience and attracting ideal customers.
Full episode shownotes: http://digitalbloomiq.com/pod/diy-vs-done-for-you
What You'll Learn in This Episode:
Pros and Cons of DIY vs. Done-for-You
The Importance of Time, Experience, and Knowledge
Factors to Consider in DIY SEO
How to measure success in Branding and SEO
Resources Mentioned:
Your Brand Spark - https://yourbrandspark.com/canva-tutorials/
Should I subcontract or learn SEO? - https://digitalbloomiq.com/seo/subcontract-vs-learn-seo
DIY SEO Course: https://digitalbloomiq.com/diy-seo-course
More about Calvina Nguyen:
I spent 15 years in the creative industry working with brands doing design and photography. I’ve created beautiful work for others. I was able to see firsthand how important it is for businesses to understand all the layers of their identity to use it effectively. With the fast pace of social media, businesses need to create content quickly to keep up. Even with a large budget, having a hand in building your brand identity matters. I’m very passionate about helping you build that foundation with both knowledge and expertise.
Website Links:
Full episode shownotes: http://digitalbloomiq.com/pod/diy-vs-done-for-you
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email
90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan
More information about the podcast and Digital Bloom IQ:
https://digitalbloomiq.com/podcast
https://www.instagram.com/digitalbloomiq/
https://twitter.com/digitalbloomiq
https://facebook.com/digitalbloomiq
https://www.linkedin.com/in/cinthia-pacheco/
Voice Over, Mixing and Mastering Credits:
L. Connor Voice - LConnorvoice@gmail.com
Music Credits:
Music: Kawaii! - Bad Snacks
Support by RFM - NCM: https://bit.ly/3f1GFyN
In this encore episode, Cinthia discusses the foundational topic of keywords in SEO. She explains that keywords are words or phrases that people search for to find content on the internet. Cinthia emphasizes that keywords are not only relevant to Google and SEO, but also to other digital platforms like YouTube and Pinterest. She provides examples of keyword searches and highlights the importance of understanding the different types of keyword searches and their intentions.
Full episode shownotes: http://digitalbloomiq.com/seo/what-are-keywords
What You'll Learn in This Episode:
Keywords are words or phrases that people search for to find content on the internet.
Keywords are relevant to various digital platforms, not just Google and SEO.
Understanding the different types of keyword searches and their intentions is important for creating targeted content.
Knowing where to find keywords is crucial for incorporating them into your content strategy.
Resources Mentioned:
90 Day SEO Plan: https://digitalbloomiq.com/90dayseoplan
DIY SEO Course: https://digitalbloomiq.com/diy-seo-course
SEO Tips for Beginners: https://digitalbloomiq.com/seo-tips-for-beginners
Website Links:
Full episode shownotes for this episode: http://digitalbloomiq.com/seo/what-are-keywords
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email
90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan
More information about the podcast and Digital Bloom IQ:
https://digitalbloomiq.com/podcast
https://www.instagram.com/digitalbloomiq/
https://twitter.com/digitalbloomiq
https://facebook.com/digitalbloomiq
https://www.linkedin.com/in/cinthia-pacheco/
Voice Over, Mixing and Mastering Credits:
L. Connor Voice - LConnorvoice@gmail.com
Music Credits:
Music: Kawaii! - Bad Snacks
Support by RFM - NCM: https://bit.ly/3f1GFyN
In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloaded and offer recommendations for choosing a data backup solution.
Full episode shownotes for this episode: https://digitalbloomiq.com/seo/ga-universal-data-migration
What You'll Learn in This Episode:
Universal Analytics is being retired, and users need to transition to GA4.
It is important to back up Universal Analytics data to ensure it can be referenced in the future.
Options for saving Universal Analytics data include using tools like BigQuery and third-party solutions.
Baseline reports that should be downloaded include traffic, conversions, and revenue data.
Resources Mentioned:
BigQuery: https://cloud.google.com/bigquery
AnalyticsCanves: https://analyticscanvas.com/
Looker Studio: https://lookerstudio.google.com/
More about Erika Austin:
I am a Digital Marketing Consultant specializing in SEO, Analytics and Advertising. I primarily work with marketers and agencies to improve, prove or scale their marketing efforts to their maximum potential with data-driven insights and emerging technologies.
Website Links:
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email
90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan
More information about the podcast and Digital Bloom IQ:
https://digitalbloomiq.com/podcast
https://www.instagram.com/digitalbloomiq/
https://twitter.com/digitalbloomiq
https://facebook.com/digitalbloomiq
https://www.linkedin.com/in/cinthia-pacheco/
Voice Over, Mixing and Mastering Credits:
L. Connor Voice - LConnorvoice@gmail.com
Music Credits:
Music: Kawaii! - Bad Snacks
Support by RFM - NCM: https://bit.ly/3f1GFyN
In this episode, I talk with my friend and branding expert, Cassandra Caruso about my journey with building a team and all the learnings. She interviews me and pulls out parts of my mom journey as well.
What You'll Learn in This Episode:
How far I’ve come with the delegation and how it’s been essential to supporting my current priorities with being a mom
What key roles I’ve decided to hire out
Other tips for intentionally choosing mom and work life
The Intuitive Impact Academy and why we are so excited about it!
Resources Mentioned:
Intuitive Impact Academy - https://www.wilddreams.co/intuitive-impact-academy
More about Cassandra Caruso:
Cassandra is the Visionary CEO, Designer, and Intuitive Brand Mentor behind Wild Dreams Co. She runs a multi-passionate creative studio, and finds her true passion in fully leading from her intuition to create iconic elevated brands. Her mission is to co-create a wildly successful brand, deeply rooted in desire and aligned with her clients' values and vision.
She believes that a brand is the fusion of your iconic self-expression and unique gifts, seamlessly integrated with a captivating visual online presence. Through her intuitive guidance, she helps her clients discover and unleash their brand's potential, enabling them to make a lasting impact on a global scale and elevate the collective.
When she's not immersed in her work behind the computer, She can be found having living room dance parties with her 3 wild boys, cozying up on the couch to watch movies, or passionately cooking her heart out. Her vibrant personal life fuels her creativity and adds an extra touch of joy to her brand-building journey.
Website and Linktree:
Full episode shownotes for this episode: https://digitalbloomiq.com/pod/team-building
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email
90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan
More information about the podcast and Digital Bloom IQ:
https://digitalbloomiq.com/podcast
https://www.instagram.com/digitalbloomiq/
https://twitter.com/digitalbloomiq
https://facebook.com/digitalbloomiq
https://www.linkedin.com/in/cinthia-pacheco/
Voice Over, Mixing and Mastering Credits:
L. Connor Voice - LConnorvoice@gmail.com
Music Credits:
Music: Kawaii! - Bad Snacks
Support by RFM - NCM: https://bit.ly/3f1GFyN