In this conversation, branding and design coach Calvina Nguyen and SEO expert Cinthia Pacheco discuss the pros and cons of DIY vs. done-for-you approaches in branding and SEO. They emphasize the importance of time, experience, and knowledge in deciding which approach is best for your business. Calvina highlights the value of DIY in gaining confidence and a deeper connection to your brand, while Cinthia emphasizes the benefits of learning and implementing SEO strategies yourself. Both experts agree that the desired results of successful branding and SEO include feeling seen and heard by your target audience and attracting ideal customers.
Full episode shownotes: http://digitalbloomiq.com/pod/diy-vs-done-for-you
What You'll Learn in This Episode:
Pros and Cons of DIY vs. Done-for-You
The Importance of Time, Experience, and Knowledge
Factors to Consider in DIY SEO
How to measure success in Branding and SEO
Resources Mentioned:
Your Brand Spark - https://yourbrandspark.com/canva-tutorials/
Should I subcontract or learn SEO? - https://digitalbloomiq.com/seo/subcontract-vs-learn-seo
DIY SEO Course: https://digitalbloomiq.com/diy-seo-course
More about Calvina Nguyen:
I spent 15 years in the creative industry working with brands doing design and photography. I’ve created beautiful work for others. I was able to see firsthand how important it is for businesses to understand all the layers of their identity to use it effectively. With the fast pace of social media, businesses need to create content quickly to keep up. Even with a large budget, having a hand in building your brand identity matters. I’m very passionate about helping you build that foundation with both knowledge and expertise.
Website Links:
Full episode shownotes: http://digitalbloomiq.com/pod/diy-vs-done-for-you
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email
90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan
More information about the podcast and Digital Bloom IQ:
https://digitalbloomiq.com/podcast
https://www.instagram.com/digitalbloomiq/
https://twitter.com/digitalbloomiq
https://facebook.com/digitalbloomiq
https://www.linkedin.com/in/cinthia-pacheco/
Voice Over, Mixing and Mastering Credits:
L. Connor Voice - LConnorvoice@gmail.com
Music Credits:
Music: Kawaii! - Bad Snacks
Support by RFM - NCM: https://bit.ly/3f1GFyN
In this encore episode, Cinthia discusses the foundational topic of keywords in SEO. She explains that keywords are words or phrases that people search for to find content on the internet. Cinthia emphasizes that keywords are not only relevant to Google and SEO, but also to other digital platforms like YouTube and Pinterest. She provides examples of keyword searches and highlights the importance of understanding the different types of keyword searches and their intentions.
Full episode shownotes: http://digitalbloomiq.com/seo/what-are-keywords
What You'll Learn in This Episode:
Keywords are words or phrases that people search for to find content on the internet.
Keywords are relevant to various digital platforms, not just Google and SEO.
Understanding the different types of keyword searches and their intentions is important for creating targeted content.
Knowing where to find keywords is crucial for incorporating them into your content strategy.
Resources Mentioned:
90 Day SEO Plan: https://digitalbloomiq.com/90dayseoplan
DIY SEO Course: https://digitalbloomiq.com/diy-seo-course
SEO Tips for Beginners: https://digitalbloomiq.com/seo-tips-for-beginners
Website Links:
Full episode shownotes for this episode: http://digitalbloomiq.com/seo/what-are-keywords
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email
90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan
More information about the podcast and Digital Bloom IQ:
https://digitalbloomiq.com/podcast
https://www.instagram.com/digitalbloomiq/
https://twitter.com/digitalbloomiq
https://facebook.com/digitalbloomiq
https://www.linkedin.com/in/cinthia-pacheco/
Voice Over, Mixing and Mastering Credits:
L. Connor Voice - LConnorvoice@gmail.com
Music Credits:
Music: Kawaii! - Bad Snacks
Support by RFM - NCM: https://bit.ly/3f1GFyN
In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloaded and offer recommendations for choosing a data backup solution.
Full episode shownotes for this episode: https://digitalbloomiq.com/seo/ga-universal-data-migration
What You'll Learn in This Episode:
Universal Analytics is being retired, and users need to transition to GA4.
It is important to back up Universal Analytics data to ensure it can be referenced in the future.
Options for saving Universal Analytics data include using tools like BigQuery and third-party solutions.
Baseline reports that should be downloaded include traffic, conversions, and revenue data.
Resources Mentioned:
BigQuery: https://cloud.google.com/bigquery
AnalyticsCanves: https://analyticscanvas.com/
Looker Studio: https://lookerstudio.google.com/
More about Erika Austin:
I am a Digital Marketing Consultant specializing in SEO, Analytics and Advertising. I primarily work with marketers and agencies to improve, prove or scale their marketing efforts to their maximum potential with data-driven insights and emerging technologies.
Website Links:
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email
90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan
More information about the podcast and Digital Bloom IQ:
https://digitalbloomiq.com/podcast
https://www.instagram.com/digitalbloomiq/
https://twitter.com/digitalbloomiq
https://facebook.com/digitalbloomiq
https://www.linkedin.com/in/cinthia-pacheco/
Voice Over, Mixing and Mastering Credits:
L. Connor Voice - LConnorvoice@gmail.com
Music Credits:
Music: Kawaii! - Bad Snacks
Support by RFM - NCM: https://bit.ly/3f1GFyN
In this episode, I talk with my friend and branding expert, Cassandra Caruso about my journey with building a team and all the learnings. She interviews me and pulls out parts of my mom journey as well.
What You'll Learn in This Episode:
How far I’ve come with the delegation and how it’s been essential to supporting my current priorities with being a mom
What key roles I’ve decided to hire out
Other tips for intentionally choosing mom and work life
The Intuitive Impact Academy and why we are so excited about it!
Resources Mentioned:
Intuitive Impact Academy - https://www.wilddreams.co/intuitive-impact-academy
More about Cassandra Caruso:
Cassandra is the Visionary CEO, Designer, and Intuitive Brand Mentor behind Wild Dreams Co. She runs a multi-passionate creative studio, and finds her true passion in fully leading from her intuition to create iconic elevated brands. Her mission is to co-create a wildly successful brand, deeply rooted in desire and aligned with her clients' values and vision.
She believes that a brand is the fusion of your iconic self-expression and unique gifts, seamlessly integrated with a captivating visual online presence. Through her intuitive guidance, she helps her clients discover and unleash their brand's potential, enabling them to make a lasting impact on a global scale and elevate the collective.
When she's not immersed in her work behind the computer, She can be found having living room dance parties with her 3 wild boys, cozying up on the couch to watch movies, or passionately cooking her heart out. Her vibrant personal life fuels her creativity and adds an extra touch of joy to her brand-building journey.
Website and Linktree:
Full episode shownotes for this episode: https://digitalbloomiq.com/pod/team-building
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email
90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan
More information about the podcast and Digital Bloom IQ:
https://digitalbloomiq.com/podcast
https://www.instagram.com/digitalbloomiq/
https://twitter.com/digitalbloomiq
https://facebook.com/digitalbloomiq
https://www.linkedin.com/in/cinthia-pacheco/
Voice Over, Mixing and Mastering Credits:
L. Connor Voice - LConnorvoice@gmail.com
Music Credits:
Music: Kawaii! - Bad Snacks
Support by RFM - NCM: https://bit.ly/3f1GFyN
The more time I spend online, the more I realize that it's all about connecting with what you really have to say. There can be so much noise out there but it is important to take the time to slow down and really listen to our deep intentions behind why we started our businesses in the first place.
In this solo episode, I talk about the process I take to get quiet and listen to my unique voice that ends up serving me more ways than one in my own business (including growing my site traffic!)
Check out full episode shownotes here: http://digitalbloomiq.com/pod/create-a-unique-voice-online
It's been awhile since I did a solo episode and I thought it was time to talk about some of the exciting results my clients have seen from working 1:1 with me and also some interesting learnings we've pulled from those results.
Check out full shownotes here: http://digitalbloomiq.com/seo-results-and-learnings-2019
This was a very magical interview with Elizabeth Purvis of Feminine Magic. We talked about what it means to integrate both masculine and feminine sides of yourself in your business and life and the personal experiences we've had when it comes to both these energies.
Full shownotes here: http://digitalbloomiq.com/pod/elizabeth-purvis-feminine-magic/
More about the podcast: https://digitalbloomiq.com/podcast
It was so much fun to talk to Tony Rulli of Intentional Spark all about paid ads. During this episode we talk about how to do paid ads in a fun way that also has a strategy behind it. Tony gives us some specific campaigns ideas to get started with Facebook ads.
Full podcast shownotes here: https://digitalbloomiq.com/podcastepisodes/paid-ads-tony-rulli
More about Tony:
https://www.intentionalspark.com/
Check out full podcast shownotes here: http://digitalbloomiq.com/podcastepisodes/websites-for-therapists-kat-love
Kat's site: www.katlove.com
I had the pleasure of talking with Randy Taran of Project Happiness all about what it means to incorporate some happiness habits into your day to day life and how this impacts your digital marketing and business.
Full podcast shownotes here: https://digitalbloomiq.com/podcastepisodes/happiness-tools-randy-taran
Ahhh! I love talking about SEO with other inspiring businesses. I got to talk to Marquis of BookRetreats! Marquis is on the marketing team at BookRetreats, the Airbnb of yoga retreats and yoga teacher trainings. She is an SEO analyst and manages the content marketing plan for BookRetreats, bringing in targeted organic traffic from Google.
Check out full episode shownotes here: http://digitalbloomiq.com/podcastepisodes/heart-centered-seo-with-bookretreats-ep106
Links:
https://bookretreats.com
https://www.linkedin.com/in/marquis-matson/
If you are ready to take your business to the next level, than putting some systems in place can be crucial.
This week on the podcast, I get to talk to Kerryn Hewson (https://www.kerrynhewson.com/). Kerryn is passionate about showing moms how to systemise their businesses in a way that works how they work, supports their life changing business goals, and makes for a customer experience that clients rave about. Her bottom line is to make the day to day easier in your business so you can turn your attention to creating and living your dream lifestyle.
We talk about focusing on the tasks you want to do and how to get your VA to do it and how to slowly transition to handing things off.
Kerryn's links:
https://www.instagram.com/kerrynhewson/
Check out full podcast shownotes: http://digitalbloomiq.com/podcastepisodes/systems-for-health-and-wellness-business-ep105
During this episode I got to talk to Felisha of Clout Clique about what it means to rebrand as a Health and Wellness business. This is a great interview where we talk about how to generate trust through your branding and a different way to think about your client avatar.
Check out full shownotes here: https://digitalbloomiq.com/podcastepisodes/rebranding-health-wellness
Felisha's links:
Writing emails to your list can feel overwhelming at times - what do you say? How can you tell them about your upcoming services without sounding salesy?
In this episode of the Digitally Overwhelmed Podcast, I bring in Liz Willits of AWeber to talk about all things email for Health and Wellness Businesses.
Get full shownotes here: digitalbloomiq.com/podcast-episodes/email-marketing-health-wellness
Check out more of AWeber’s resources here: AWeber.com/connect
In this episode I talk about Search Personas and why they are important to using Google to attract your next client.
Get full episode shownotes and some extra tips here: digitalbloomiq.com/what-is-a-search-persona
Planning and creating your content doesn't have to be stressful! In this episode of the Digitally Overwhelmed podcast, I talk with Madeleine Lambert of Content Refined (https://contentrefined.com) about how to plan and create awesome content as part of your SEO strategy.
Full episode shownotes here: digitalbloomiq.com/podcast-episodes/content-planning
More about Content Refined:
Website:
https://contentrefined.com/
For Free Content Creation SOP's
https://www.contentrefined.com/podcast
Code: PODCAST
20% off any of our packages month 1:
https://www.contentrefined.com/the-packages/
Code at checkout: PODCAST
I'm so excited to be announcing episode 100 of the Digitally Overwhelmed podcast!
On this episode I'm going to be talking about my new niche: Health and Wellness and how these types of businesses can specifically use the tools of SEO to find new clients and heal the world.
Get full episodes notes here: https://digitalbloomiq.com/seo-for-health-and-wellness
After my previous episode with Paul Jarvis, I’ve been thinking a lot about what it means to grow and transform in business. The thing that makes it so confusing is that it’s actually super unique to everyone and that’s why it can be tricky thing to come by, especially when you are thinking of hiring someone to help you in your business.
In this episode, I get to talk to Sarah Noked, who owns a Online Business Management Agency, helping her clients systematize and improve the backend of their businesses. During this interview we talk about, 3 elements of growing your business sustainably, what is a virtual office, and how to stop bleeding money in your own business.
Sarah has a lot of information and also shares some tips for how to start systematizing the backend of your own business.
Listen to this episode 99 on iTunes (or any podcast app) by searching "Digitally Overwhelmed" or heading over to my site digimorphs.com/podcast.
Special page for podcast listeners: Sarahnoked.com/digitallyoverwhelmed
https://www.sarahnoked.com/
https://www.facebook.com/sarahnoked
I've been craving to talk about Social vs. Search for awhile and I finally found the person to do it with - Jonathan Bentz!
What I've learned over the years of working in digital marketing is it's not about the tools or platforms..but instead about the strategy you use with those tools and platforms. If you aren't thinking what return you are getting on your marketing, it is easy to spin in circles when experimenting and getting distracted with trends.
Need extra help on your own SEO and feeling dizzy? Check out my SEO services here: https://www.digimorphs.com/services
If you are interested in talking through the possibility of working together, fill out my contact form here: https://www.digimorphs.com/contact
In this week’s episode, I talk to Jonathan Bentz of DOM (Direct Online Marketing) a Digital Marketing agency. We talk about the “digital circle of life” and how to balance your social post with your search (or blog) marketing.
Jonathan runs us through key factors when choosing which marketing platforms to focus on and how consistency and strategy is important. We also talk about building trust, understanding your audience, and playing to your strengths.
More about my guest: Jonathan Bentz has been 'getting rank' for businesses online since 2004. Currently, he is a Sr. Digital Marketing Strategist for Direct Online Marketing, a top 200 Google Partner that helps companies grow confidently online through PPC, SEO, social advertising, retargeting and analytics services. His expertise has been featured in BtoB Magazine, CIO, Entrepreneur, The Next Web, and several other publications.
Having a website can feel like owning a plant a time. You forget to water it or move it when the sun is too strong. But this is a crucial part of clients getting to know you and eventually buying something from you.
In this episode, I talk to Eliza Bulz of Made for Profit Design and we discuss what 3 key elements you need to make your site successful for 2019. We also give you some easy actions to take to start this process today, whether it be making some small tweaks or hiring a Web Designer.
Eliza's Links:
https://madeforprofitdesign.
https://www.instagram.com/made_for_profit_design/
https://www.facebook.com/madeforprofitdesign/
More about Eliza:
Eliza is a tech & operations expert for creative entrepreneurs who are new to the online business space.
Her background is in computer programming, business research and international corporate finance.
She has assessed and reviewed behind the scenes tech & operational systems of hundreds of companies worldwide.
She created Made for Profit Design for female entrepreneurs who are overwhelmed by all the courses and marketing strategies they tried and failed to keep up with.
Eliza helps them build a solid business foundation that integrates and fits smoothly into their daily life and ultimately gives them the space, time and energy to create their best work.
--
If you are looking for extra help with your website and feeling lost, reach out to me at digimorphs.com/contact and we can talk about how to use your site as a marketing tool to attract more client leads.
More information about the podcast : www.digimorphs.com/podcast
Hang out with me on Instagram: www.instagram.com/digimorphs
I love finding other inspiring women podcasters and Mara Glatzel is one of them. I happened to find her podcast (Needy - https://itunes.apple.com/gb/podcast/needy/id1389278344?mt=2) and immediately connected with her work.
In this episode we talk about how women can advocate for their needs, creating a sustainable business in terms of energy (without the burnout), and how to set goals from a centered place. I also ask Mara what metrics she tracks that feel good in her own business.
Mara's links:
Podcast: theneedypodcast.com
Cycle: maraglatzel.com/cycle
Instagram: instagram.com/maraglatzel
More about Mara:
Mara Glatzel, MSW, reminds women that they are enough.
In particular, she reminds nurturers, natural caregivers, people pleasers, highly sensitive humans, empaths, and women taking responsibility for things that aren’t theirs to own that they are enough.
She is an intuitive coach and energy worker who helps women take up space in their lives. In online classes, live retreats, and on her podcast, Needy, Mara facilitates daily conversations about self-responsibility, radiant self-trust, and self-love. Her super power is saying things in a way that you can actually hear them (so that you can use the insight to make positive change in your life).
At the core of her work is the belief that you don’t have to over-deliver, minimize your needs, or suffer to earn your space in the world. You can create a relationship with yourself filled with radiant trust, compassion, and gentle discipline by taking your daily choices off of autopilot. You are worthy of the care and tending you give others.
More info about the podcast : digimorphs.com/podcast
Hang out with me on Instagram: instagram.com/digimorphs
This is a great time of year to reflect and actually FEEL your business. What are you working towards? What are you big goals?
During this episode with Paul Jarvis, we get into how to question growth and start thinking about impact instead. We also talk about how to define your own success and understand your enough. This episode is for you if you are feeling lost about your north and want to align yourself back to what is right for you and your business.
Paul Jarvis is the author of Company of one: why staying small is the next big thing for business. His writing and ideas focus around the contrarian view that business growth isn’t always good, and isn’t always required.
Company of One Book: ofone.co
Paul's Site: pjrvs.com
More information about the podcast at digimorphs.com/podcast
Interact with me here instagram.com/digimorphs
I love planning and taking time to reflect on what is working/not working in my business.
That is why Juci (codeandglitter.com) and I are continuing our tradition of a yearly review episode. You can also check out the video version of the episode at bit.ly/2019magic
Check out full shownotes at digimorphs.com/podcast
Hang out with me on instagram.com/digimorphs
Copywriting is one of those things that I really struggle with my business. The reality is I love to write but when it comes to writing copy for my business, I get so stuck.
In this episode, Shannon walks us through some copy tips that go beyond the strategy side of writing for your site. It’s all about embracing who you are and Shannon is a master at challenging us to embrace your own form of weird.
Follow along in this episode to feel some clarity around your writing and stop stressing about sounding different than everyone else.
Shannon’s links:
https://www.instagram.com/shannon_olona/
I’ve told very few people about this (and now I wonder why) but one of the long term goals is my business is to contribute to more girls learning technology and coding. I still believe there are not enough women leaders in tech and this is impacting the world at large.
In this episode, I go through a couple stories about why I think having more women in technology could change we perceive the world and some science to back it up.
Finally, I talk about some key steps I think need to happen so that this slowly shifts to a more equal environment of women and men leaders.
Sources mentioned in the episodes:
https://www.instagram.com/digimorphs/